(idea submitted by Daniel G.)
Littered throughout greater New York City are countless frozen yogurt and ice cream shops, from massive tiny mom-and-pop stores to massive international conglomerates. Even with the countless options, there is one chain that has risen above the rest and claimed the hearts, minds, and pocketbooks of Jewish Young Adults: Tasti D-Lite.
Tasti D, as the kids call it, has been around for over two decades, but rose to widespread prominence in recent years after marketing boosts from JYA-favored shows like 30 Rock and Sex and the City. All along the East Coast, the soft serve dessert has become the go-to destination for JYAs looking to escape the summer humidity, have a late night snack, or go on a pity date without spending much money.
While the company itself is not Jewish per se, they publicly display their OU seal of Kashrut on their website (ironically even the Eggnog flavor is Kosher). In addition, more stores will be opening up soon in other JYA hot-spots like Los Angeles and DC (possibly next to the JCC near Dupont Circle?), which will increase exposure for the brand.
Even with extensive competition, Tasti D can rest assured that they will always have a loyal fan base and plenty of financial support from JYA customers across the country. Maybe someday in the future the owners will heed the call and open a 24/7 franchise near the clubs of Tel Aviv.