(idea submitted by Ilana D.)
One of the most recent brands that has attracted the attention of Jewish Young Adults across the globe is LA based retailer American Apparel. The brand, a vertically integrated pseudo-retro 80’s clothing manufacturer founded in 1989 by Canadian Jew Dov Charney, quickly became a fashion fixture for JYAs, and has maintained avid support from across the board.
There are many reasons why JYAs have a special place in their hearts for American Apparel. Indy-hipster JYAs are quick to note that the brand is responsible for a large bulk of their ironic-Jewish-themed T-shirts. Murray Hill I-Banker fraternity-type JYAs love the sultry models in alluring poses. Lefty Nalgene-loving JYAs support the progressive labor practices and the political leanings of the company. Female JYAs find the company’s non-stereotypical style attractive. And the rest are proud that such a mensch made it into the big time in the shmatte business. Even Israeli JYAs are willing to shell out the extra cash just to buy American Apparel leggings from the store in central Tel Aviv.
Beyond all of these reasons, the company also makes quality clothing, and everyone can enjoy one of their fitted cotton t-shirts, even those that don’t tend toward the glam-rock scene. In this vein, it is easy to see why American Apparel resonates with JYAs; every JYA can find something in the company that they like, even with all the controversy and pending lawsuits over sexual harassment.