The world of fashion is fickle and fleeting, just like tastes are fickle and fleeting. Rarely is there a specific piece of fashion retail that captures the attention of a wide group of people, and rarely does a wide population adopt a specific item and make it their own. Even though, one specific item has become a prominent fixture in closets and dressers of Jewish Young Adults across the globe: Seven Jeans.
Sevens, officially named Seven for all of Mankind, emerged out of LA in 2000, backed by Jewish fashion icon Marc Jacobs, and singlehandedly rejuvenated the fashion denim market in the United States practically overnight. Very quickly Sevens took over the JYA fashion market as well, beginning with women and eventually spilling over to the men as well.
For female JYAs the appeal of Sevens was obvious from the beginning. JYA “Shannon” summarized the appeal of the brand succinctly, stating “My ass looks so good in these”.
For males JYAs, the prerequisite for purchasing a pair of Sevens was the public recognition of the concept called Metrosexualilty, sometime around 2004. Once it became acceptable for a males to show strong concern for their outward appearance and own hair products, male JYAs flocked to the brand as well, eager to attract female attention with their new jeans.
Even though there are plenty of high end designer jeans on the market today, Sevens remain a JYA favorite, from the malls of Los Angeles to the streets of London, and even in the boutiques of Tel Aviv.