(idea submitted by Eitan G.)
December 26th, also known as National Jewish Shopping Day, is an opportunity for Jewish Young Adults all over the globe to enjoy egregious discounts and brag about the amazing bargains they found. Many JYAs will troll the boutiques and high end retailers looking to pick up the latest gadget or cashmere cardigan. But, many will also succumb to a different merchandizing fetish by secretly shopping at Target.
JYA’s love gliding across the white linoleum floors of their local Target; scoping out industrial sized cartons of socks, stocking up on college wares, or picking up bargain basement digital cameras. But even though JYAs will readily take advantage of the deals, they will rarely admit they enjoy it. In an effort to keep up appearances and maintain the image of cool nonchalance, JYAs will come up with whatever excuse possible to hide their fetish.
For example, female JYA “Jackie” was questioned by her friends about a new blouse she picked up at her local Target in Cherry Hill. Jackie, in an attempt to hide her retail transgression, lied and stated that the shirt was from “some vintage place on the Lower East Side, I don’t remember the name”.
Some JYAs will even preempt awkwardness by offering an excuse before they are even questioned. “Sarah”, a JYA from Chicago, was spotted by her crush at the local megastore, and before her crush could even say hello Sarah stated “Ugh, I can’t believe my mom dragged me here. Whatever, as long as we hit up H&M after”.
It is important to note that Wal-Mart, Target’s archrival, has not been embraced by the JYA community to the same degree, and is largely avoided. There is heated debate concerning the exact reasons why Target has managed to gain a secret following, and most conclusions have been anecdotal and speculative.