The funny part about Jewish Young Adults is that they like to think of themselves as an independent ethnic/cultural group from the rest of society. The reality is that they are not a separate group, they are a subgroup within the larger framework of modern Americana.
The media tastes of Jewish Young Adults fits this mentality entirely. They seek out things that are independent in flavor, but in reality are just mainstream objects that are craftily disguised and marketed as independent to appeal to the Jewish Young Adults.
This peculiarity can be seen in any number of media streams. Jewish Young Adults are avid fans of underground hip-hop, but not the truly underground, rather the underground-sounding subgroups of major labels. Performers like Kanye West, Common, and Mos Def make frequent appearances on the Shuffle selection of many an Ipod of Jewish Young Adults. And while each one of these performers is skilled and noteworthy in their own right, it is much rarer to find truly independent artists like Serendipity Project or Atmosphere.
The same can be said about movies. Jewish Young Adults will bend over backwards to praise movies like Juno or Fargo, which have the look, feel, and smell of independent movies. But in reality these films are Studio films just like Spiderman 3.
Jewish Young Adults feel the same way about their weekly rags. Slate, McSweeney’s, and the New Republic, while independent in spirit, all have massive corporate parent companies.
Jewish Young Adults get off on feeling like they are special, and their taste in music, books, and movies augments this feeling of special-ness. But at the same time, Jewish Young Adults keep the door to mass media and pop culture open at all times, just in case they stray too far off the path.