The world of fashion is fickle and fleeting, just like tastes are fickle and fleeting. Rarely is there a specific piece of fashion retail that captures the attention of a wide group of people, and rarely does a wide population adopt a specific item and make it their own. Even though, one specific item has become a prominent fixture in closets and dressers of Jewish Young Adults across the globe: Seven Jeans.
Sevens, officially named Seven for all of Mankind, emerged out of LA in 2000, backed by Jewish fashion icon Marc Jacobs, and singlehandedly rejuvenated the fashion denim market in the United States practically overnight. Very quickly Sevens took over the JYA fashion market as well, beginning with women and eventually spilling over to the men as well.
For female JYAs the appeal of Sevens was obvious from the beginning. JYA “Shannon” summarized the appeal of the brand succinctly, stating “My ass looks so good in these”.
For males JYAs, the prerequisite for purchasing a pair of Sevens was the public recognition of the concept called Metrosexualilty, sometime around 2004. Once it became acceptable for a males to show strong concern for their outward appearance and own hair products, male JYAs flocked to the brand as well, eager to attract female attention with their new jeans.
Even though there are plenty of high end designer jeans on the market today, Sevens remain a JYA favorite, from the malls of Los Angeles to the streets of London, and even in the boutiques of Tel Aviv.
The condition of Assuming the Worst has no clear origins, nor does it have a specific target. Rather, when a JYA assumes the worst, it is usually ad hoc, and about the most trivial matters. For example, JYA “Hannah” recently scuffed one of her new pumps and announced on her Facebook that “I have to find a new pair of shoes for work and there is no way that I am every going to be able to get to work and they are going to fire me and I will never be able to find a job again”. Another example is JYA “Gary” who got snubbed for the ZBT formal and announced to his frat brothers that he “will never get poon ever again”
Blossom was aired for five seasons in the early Nineties and chronicled the trials and tribulations of the Russo family through the eyes of their teenage daughter, Blossom, played by proud Jewess Mayim Bialik. Even though the Russo family is not Jewish, Bialik’s character is so flagrantly in the Jewish closet that it is easy to pretend the whole show is about the Rabinowitz family and not the Russo family.